Autonomous Vehicle Industry Association Welcomes J.D. Power

Washington, D.C. – The Autonomous Vehicle Industry Association (AVIA) welcomes J.D. Power, an industry leader in consumer insights, advisory services and data and analytics, as its newest member.

“J.D. Power is a pioneer in automotive data and analytics, and we are excited to welcome the company to AVIA,” said Jeff Farrah, AVIA’s Chief Executive Officer. “J.D. Power’s longtime expertise will add a unique perspective to our growing group of members committed to making AV benefits widely available across the country.”

Since 2019, J.D. Power has conducted the Mobility Confidence Index (MCI) StudySM to provide a comprehensive measurement of consumer readiness for fully automated, self-driving vehicles. J.D. Power collaborates with leaders in the industry to capture top-tier research on consumer perception of AVs and robotaxis. This research is valuable to the future of AVs.

“By joining AVIA, we will amplify the consumers’ voice in the critical conversations surrounding automation technologies,” said Dave Habiger, president and CEO at J.D. Power. “By capturing the details of those experiences – the specific adoption rates of new tech features, challenges, concerns and other variables – we can not only deliver critical benchmarks for the industry, but also put a spotlight on the key issues that need to be solved before the technology reaches mass adoption.”

As the unified voice of the AV industry, AVIA advocates for the safe and timely deployment of autonomous driving technology to increase road safety, boost supply chains and improve mobility opportunities for all. 

About the Autonomous Vehicle Industry Association (AVIA):  

AVIA works with lawmakers, regulators, and the public to realize the safety and societal benefits of autonomous vehicles. As the unified voice of the AV industry, the association is comprised of companies with diverse technical expertise and experience in the technology, automobile, ridehail, trucking, and logistics sectors. Bringing together their varied backgrounds, the companies formed AVIA to advance AVs’ tremendous safety, mobility and economic benefits to consumers in the safest and swiftest manner possible. 

About J.D. Power: 

J.D. Power is a global leader in automotive data and analytics, and provides industry intelligence, consumer insights and advisory solutions to the automotive industry and selected non-automotive industries. J.D. Power leverages its extensive proprietary datasets and software capabilities combined with advanced analytics and artificial intelligence tools to help its clients optimize business performance.